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This is the second article on the UNISON experience in China where UNISON helped support an initiative conducted by a pharmaceutical company to promote medical education and multi-cultural education in connection with its Global Observational Study on a new product.
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UNISON continued to bridge the language and cultural gaps of the pharmaceutical observations meetings in China. The UNISON Team had already helped to deliver the latest medical education techniques on diabetes to local Chinese physicians in Wuhan, Dalian, Changchun, Nanjing and Jinan. The Team moved on to support the observation meetings in Chengdu, Hangzhou, Qin Huangdao
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 Just as in the first five cities of this 12-city series of observations meetings, the local physicians were a bit cool to the whole meeting dynamic of using computers. Though computers are becoming commonplace in China, using them in a meeting room of physicians to communicate with each other and with the presenters was an entirely new notion for the participants. Meeting behavior heated up, though, as the physician/attendants were put through the paces of several exercises on how to use the UNISON set-up. They soon realized how quickly they could share their experiences and concerns with each other and with the presenters in their own language. The pharmaceutical presenters were delighted as well as equally enlightened to be able to observe comments and the interactive dialogue of the meeting participants in English and in real time! |
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