UNISON Newsletter - Volume 2 Edition 4

This is the first in a series of articles about UNISON's role in an initiative conducted by a pharmaceutical company to promote multi-cultural communication and medical education in connection with its Global Observational Study on a new product. The Study involves thousands of physicians and patients in China, Eastern Europe, Russia, the Middle East and Europe. This article relates to UNISON's China experience.
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Colin Buchanan is co-founder and partner of Toronto-based
6° Medical Consulting, an international healthcare consultancy specializing in medical communications, public relations and clinical R&D strategy. With operations in the United States, Canada and Europe, 6° Medical has fast become a respected agency force in the global pharmaceutical and life sciences arena. Colin's team worked with UNISON in a global Phase Four Observational Study for a mid-size pharmaceutical company (See Feature Article).
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		The China Experience


		Conversation with Colin Buchanan




		Meet Heather Charest
		New Technological Capabilities


		On Site with UNISON


		Heard from our Clients

One of the world’s top pharmaceutical companies needed to ready its sales force for the launch of its vaccine. Because of the high public profile of this vaccine, the launch, training and certification had to be flawless.

The entire world’s ears were tuned to the approval announcement of a new product that has the potential of saving the lives of millions of people each year. Being under such a powerful spotlight, there was absolutely no room for failure in readying the sales force of this special division of a major pharmaceutical company. And UNISON played a key role in ensuring this desired outcome was met.

The division brought together 2,000 sales representatives for the launch of the new product. Some in the medical community called this new product a great breakthroughs in 21st Century medicine.
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Heather Charest joined the U-Team as the Director of Process Development in September. She brings a wealth of know-how and experience to the UNISON interactive meetings business with her extensive experience in organizational effectiveness and instructional design as well as in the measurement and evaluation of the effectiveness of large training initiatives conducted by companies in the pharmaceutical industry. Heather has also been instrumental in supporting pharmaceutical companies in identifying the core behaviors required for success as a sales representative, and in designing training and management programs to support employee and leadership development in the pharmaceutical industry.

Heather earned her bachelor’s degree from the University of Wisconsin - Madison. Since graduating from college, she worked for The Hay Group and Sepracor Pharmaceuticals.
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Translation This newsletter’s feature story, "The China Experience," describes UNISON’s current assignment in China. This project led the UNISON programming team on a long journey, not only through many different and wondrous cities in China, but on a journey in updating and programming UNISON’s proprietary software.

UNISON now can support the translation of content into many different languages including Mandarin Chinese, Turkish and Arabic. Future clients can now experience the capability of communicating and interacting in a multi-cultural environment, capturing the thoughts, responses, test results in real time in different languages.
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The UNISON collaborative meeting experience continues to grow! 2006 has proved to be a year of expansion for the U-Team, both in global presence and technological capability. This year is shaping up to be very successful thus far.

To date this year UNISON has supported:

21 meetings
Attended by 8,000 people
The certification of 3,000 pharmaceutical sales representatives
Events in 18 different cities in 3 countries on 3 continents
A wide range of meetings -- from drug launch training to sales management training, Continuing Medical Education (CME) to new partners’ orientation.
Work with Production Companies such as Concentric Communications, Williams Gerard Productions, 6° Medical Consulting and Image Zone Inc.

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“We at (leading pharmaceutical company) have never seen such fantastic technology…” Meeting Presenter, National Managers Meeting, 2006

“Someone once told me that there are three types of people to work with - those who roll up their sleeves, those who just show up, and those who don't show up at all. My sincerest thanks… for rolling up your sleeves.” Manager, major pharmaceutical company after a UNISON-supported leadership meeting.

“I appreciate the professional, fun, and collaborative spirit that has been developed” Manager, major pharmaceutical company after a UNISON-supported leadership meeting.

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A collection of our newsletters. Check them out!

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