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Pat
Brost has more than 30 years experience in the areas of strategic
planning, organizational development, sales, marketing and
training. Each of the programs she designs has two common threads – make
sure the content is focused on measurable performance objectives
and make the program as engaging, fun, and interactive
as possible for the audience.
UNISON: Change is inevitable in everything
that we do. Would you describe your observations and
experiences in how training design has changed in the
past five years?
PB: The most noticeable change
that’s affected me personally – and
positively - is the increased use of professional
training personnel in instructional design.
Training and employee development are now being
recognized and accepted as strategic business
objectives that can have a real, positive impact
on an organization’s bottom line. The second change is the tremendous increase in the use of technology: the use of the internet and organizations’ intranets
for knowledge sharing, knowledge acquirement
and self-assessment, the use of the internet/intranet
for testing before and after onsite training
sessions, Webinars, and more recently, UNISON™. |
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UNISON: It appears that the trend in training is packing more and
more training content into fewer and fewer large meeting sessions,
both in the main meeting and the breakouts. How has UNISON™ helped
you with this challenge?
PB: Time away from the job is money lost – that’s
the mantra of clients these days. UNISON allows me to accelerate
the training time and to include more required content. UNISON makes
the training much more interactive creating an environment that encourages
participants to learn from and with each other. They learn faster,
as a result. If the client wants to break out the training into smaller
rooms, UNISON gives the training designer the capability to develop
and work with presenters to deliver a consistent message yet
allow for customized design and applications in those rooms, even
in different buildings -- and every single participant(s) input
is recorded for analysis, no matter where their location.
UNISON: How have the UNISON™ results
helped you? Helped the client?
PB: The onsite, real time results that UNISON™ records
and compiles provides my clients an immediate return on investment,
especially when it is discovered that a key message, selling tool
or major content has been missed by a majority of the audience. This
happened a few months ago when we discovered that an entire district
of sales people including the district manager misunderstood a key
selling point. We fixed it on the spot. Without
UNISON™, that misunderstanding wouldn’t
have been discovered for months.
UNISON: What has been your experience with and without UNISON™ with
regard to the effectiveness of your training design and outcomes?
PB: One of the measurement tools that
trainers use is the Kirkpatrick Four Level Evaluation Model. For
level 1 which evaluates satisfaction with the training, we use
assessment sheets – the "smiley" sheets. Level
2, we use tests and certifications conducted at the training
site. Now when we look to level 3 – changed behavior -
and level 4 – organizational results – we have been
a bit stymied because we needed to record test and certification
scores and then track the participants back on the job. This
takes too much time which translates into too much money. With
UNISON, data collection, test scores and certifications are fully
recorded in real time before, during and immediately after the
training. I’m convinced that UNISON’s process
and technology provide us trainers and our clients with level
3 data. This is very exciting because clients will be able
to evaluate the effectiveness of the training, where it really
counts - in the results - comparing the organizational results
before and after the training. The time consuming part
is done and fully recorded, thanks to UNISON.
UNISON: If you had one wish for
one new UNISON process or feature, what would it be?
PB: I would like to have the capability
to capture and build upon certification feedback from one reviewer
to the next. A person is reviewed and/or evaluated by one
reviewer and receives oral and written feedback, which is captured
by UNISON™. When the person goes to the next reviewer,
the information from the first evaluation is there, where the
second reviewer can read it and identify what to look for in
the evaluation. This person can then see if improvement
was made following the first feedback or not, and if anything
else was lacking along the way. This build-up of evaluations
would not only provide a written record for the person being
evaluated, but will offer clients a way to see how good their
managers are at evaluating people and that there is a consistency
among the manager/evaluators. (Editor's Note: UNISON can record
scores and comments of assessments and reassessments instantly and
cumulatively and then can be displayed immediately to assessors,
senior management and trainers. This rich data provides a more complete
record of Kirkpatrick Level 3 results.) |