In his interview, Alex Wray talked about the process designer understanding the strategic significance and the objectives of a meeting. Objectives are a logical start to realize a meeting’s success and the continual improvement of an organization. All meetings must have an overarching objective -- whether it’s to celebrate success, gain alignment, develop an action plan to improve revenue, ensure comprehension of product information and sales messages or showcase companies to potential investors. UNISON is a strategic tool of the most practical sort that immediately involves participants, presenters and facilitators in a concerted effort to achieve a meeting’s objective. UNISON gets ideas and actions into play instantly. Costly, time-consuming and antiquated note taking and white board input are eliminated. What’s more, meeting designers and facilitators can instantly track the progress of each participant through competition-driven exercises and games with instant real-time results. That collected data help identify weaknesses, problematic areas or knowledge gaps that can be addressed immediately within the meeting. UNISON helps take the guesswork out of knowing how well your sales force is trained and prepared to meet goals.	The Case for Interactivity A Conversation with a Process Designer And Speaking of Objectives... New and Exciting UNISON Capabilities Get Scores Instantly Onsite with UNISON Heard from our Clients Results, Alignment, Trends
	Some organizations have used UNISON to "wow" meeting participants. Others have used UNISON for knowledge checks and assessments. Still others have used UNISON for sales and product launches and sales training. (link to US Drug Company case study again.) No matter what its use, the meeting’s objectives were aligned with the use of UNISON and UNISON was aligned to the meeting objectives. This reciprocity process -- designed and planned pre-meeting with process designers, directors and technicians -- guarantees success. TOP