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Larry Cerri, founder and CEO, comments on two recent articles that address the need for interactivity in learning situations and corporate meetings. |
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When
I picked up the NY Times last January, I spotted "101 Redefined"
by Richard Panek. It read like an advertisement for the UNISON
process and its supporting technology. Mr. Panek wrote about
academia's exploration of developing new training techniques
for the large hall lecture. Arthur Levin, the president of
Teachers College at Columbia University was quoted, "We have
a fundamental mismatch between how students learn and the
lecture method." Large lecture hall sessions create little
to no involvement -- the teacher delivers the theory; the
students listen "bolted to their seats." Diana Oblinger,
a vice president of the EduCause Center for Applied Research
who was also interviewed said, "The real key is interactivity."
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The article went on to describe different methodologies that universities
are exploring to enhance the educational experience of the college student.
MIT, for example, has implemented a new teaching
model for its lecture hall course on electromagnetism. |
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Using
what it has dubbed TEAL or Technology Enabled Active Learning, MIT
designed the course so that groups of nine students sit at round tables,
where teams of three share one laptop.
Just like UNISON, the student teams follow the instructor's Power Point in
this intimate setting. And again, just as with UNISON (See Self
Assessment Kiosks), the students monitor results from their real desktop experiments
through sensors that feed their computers. Results of tested TEAL students
before and after the semester revealed that their comprehension nearly doubled
that of the old-fashioned large lecture hall students.
I couldn’t get over how this MIT example is exactly what UNISON does for
the business world and how it mirrors UNISON’s potency as a driving force
for reaching training objectives. And the statistics – double comprehension
using TEAL – was amazing.
We haven’t been able to release any data on the impact of UNISON on achieving
meeting outcomes. Most of our clients wish to keep the post meeting results
anonymous because of the competitive advantage that those results give them.
Up until now, that is. We’ve been informed that there has been a 5.6% increase
in revenues as a result of the cross-selling program that UNISON helped implement
at a national
financial services company meeting last year. We’re very proud
of this number!

The second article that struck my UNISON chord came from Meeting News. The
author, Michael Krantz, argues that the new generation of business meeting
participants, the Gen X’s and Y’s, are demanding more active participation
in meetings. These are the people who text-message on the phone and their
Blackberries, play video games and sit in front of a computer in the office,
at home and on the road.

These X’s and Y’s want, receive and interact with, information quicker and
in smaller chunks. Conclusion: That’s the way they want meetings to be delivered
-- lots of information, more often and in smaller pieces. Overlay on top
of these facts, Krantz writes, that adults learn differently, in fact, in
four different ways. Then add a new overlay – the globalization of a company.
Participants are from all over the world. Meeting process designers must
factor in cultural styles -- Americans are very direct, Europeans and Latins
less so and Asians much less so. Let’s face it, adding content that appeals
to the four different learners and the different cultural styles extends
a meeting. Budgets can’t support longer meetings. Participants can’t ‘sit’ for
longer meetings.

As I wrote earlier, UNISON is the MIT answer to business meetings. UNISON
is specifically designed for large meetings having lots of participants who
come from different backgrounds, cultures and represent different generations.
We’ve designed and supported meetings with 200 to 6,000 from New York to
Rome to Beijing. The physical
set-up fosters participation.
That set-up, too, provides an intimacy between
each participant, the table team and the presenter.
Just like the MIT model, participants can follow PowerPoint, ask questions,
brainstorm, and build consensus. There is no question participants are more
involved using UNISON whatever their cultural background because it levels
the playing field and gives a “voice” to reticent participants. With our
product array, participants can take self
assessments, play
games and vote
as a team or individually.
Our process designers who are expert in adult learning
styles and cultural diversity requirements can save time, thus money, and
accelerate a meeting’s information and knowledge transfer.
UNISON is the perfect solution to the new way of designing and conducting meetings for a diverse, multigenerational audience.

Larry Cerri
Founder and Managing Partner, UNISON LLC
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