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By Carl Wooten
Vice President – Sales and Marketing
UNISON LLC
James Surowiecki wrote in his book “The Wisdom of Crowds”, that “a group’s collective solutions may well be smarter than even the smartest person’s solutions.” Said another way, it is critical in today’s business environment that we harvest and leverage the collective thinking of our business teams through strategic collaboration in order to achieve the organizational outcomes and objectives required.
Results are typically achieved through the collaboration of multi-functional teams that are required to fuse together quickly in order to synthesize a result. The essence of this success resides |
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in strong and open collaboration throughout the execution of their specific tasks.
It is the collaboration, or the shared discovery, shaping and agreement of ideas that becomes the catalyst for a successful outcome. So the question is, if these concepts are well understood and accepted, why would you not be very deliberate to include an element of collaboration throughout any or all of your business meeting events? A collaborative meeting strategy is designed to:
- Increase Participation
- Harvest Group Wisdom
- Promotion of Action
- Elevating Networking
- Enhance Content Delivery
- Support Training and Certification
- Identify Knowledge Gaps
“Collaborative Technologies” are simply electronic platforms and tools that will assist your efforts in driving a highly interactive and outcomes based business meeting. Some of these tools would include:
- Learning Management Systems
- Social Networking Tools
- Audience Response Systems
- Collaborative Group Technology
All are effective at providing you with various levels of insight and understanding as to where your attendees’/learners’ minds are in relation to the experience/content being provided to them during your meeting event. It is critical to deploy the appropriate level of interactivity that is designed to involve and commit your business teams to a specific outcome.
Through the use of a well planned collaborative strategy and support technology, you are able to architect tactical exercises and presentation elements that will produce multi dimensional (quantitative/qualitative) insights that confirm alignment and understanding. Simply said, you will know if you’ve achieved your meeting outcomes and if your attendees, through a high level of collaboration, are now ready to execute and drive higher results.
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More information on this topic will be presented at the upcoming SPBT Conference in Orlando. If you are attending the conference and would like to learn more on this exciting topic, be sure to attend the workshop related to this topic. Below are the details:
UNISON Conference Workshop:
Period 5- Wednesday from 1:45pm- 3:15pm
"Infusing Collaboration Technology into Training"
Presented by: Carl E. Wooten, VP Sales & Marketing, UNISON LLC
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“UNISON is the perfect blend of truth and spectacle”
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