These case studies illustrate how UNISON™ helped clients accomplish their sales training objectives.

Blood with no sweat & tears, Aligning Newly Acquired Drug Line and Sales Forces, No room for guesswork, Marsh, Inc., Standard Life, and a Leading U.S. National Financial Services Company.

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Providing Certainty to Sales Force Certification Desired Outcome : A major pharmaceutical company was about to launch a next-generation blood treatment drug -- a major improvement over current medications. The company needed to inform, train and certify its sales staff of 3,000 representatives on the new drug before its major launch to the public. The challenge was how to track, record and compute the test scores of each of the sales representatives at a two-day prelaunch conference, especially since the 3,000 reps would be sitting in 100 rooms scattered across four buildings. Desired Outcome Met : In just two days UNISON recorded individual scores from each workshop, tracked team standings through competitions, and conducted product knowledge and sales certifications. 3,000 sales representatives were certified to sell the new drug with absolute verification and certainty. Using traditional (non-UNISON based) methods, such an endeavor could have taken up to three months to test and certify that many applicants. In addition, the entire sales force left the two-day meeting highly motivated --- pumped up about the new blood treatment drug – without the "sweat and tears." Where Sales Effectiveness Begins with UNISON™: UNISON made the large scale testing and certification process a relative "snap." Although training and certification was conducted simultaneously in 100 different rooms in four separate buildings, data input and test score results were collected, calculated and presented seamlessly in real-time. UNISON enabled real-time monitoring of the consistency of the sales messages down to the individual rep UNISON gave the ability to immediately address any learning weaknesses that surfaced during testing and readjust the subsequent training sessions to improve the learning points UNISON allowed onsite evaluations of each team’s performance to judge the potential sales effectiveness UNISON made it easy to apply the data and learning to produce more accurate sales projections and achieve greater results